2034 WINTER OLYMPICS
Branding concept for the 2034 Winter Olympics in Geneva, Switzerland calls for a simple, bold geometric style inspired by Swiss graphic design. A frosty blue color palette establishes a strong winter atmosphere, accented with a gold yellow to reference 1948 Winter Olympics, the last time they were held in Switzerland. Elements of Swiss graphic design are evident throughout, prioritizing form follows function. Sharp geometric angles and repeated shapes elevate strong motion while maintaining order. This allows the branding to translate smoothly across motion media, posters, signage, and large-scale environmental design.
SERVICES
Brand Design
Visual Graphics
Logo Design
Motion Media
Poster Design
Environmental Design
Wayfinding Design
