SAVANNAH CHILDREN'S CHOIR
The Savannah Children's Choir is a nonprofit organization dedicated to giving a voice to children who love to sing. After COVID, the organization struggled to regain engagement and approached us for a rebrand. We were given the freedom to explore multiple creative directions. I led one design direction alongside team members, while other concepts were taken by other team members. My direction took a more sophisticated approach, incorporating loops and swirls from the logo throughout the branding, advancing past the first round of judging. In the second round, the client decided chose to move forward with a mascot-focused direction that offered a more playful, child-friendly style. This final direction involved a deep dive into the full brand system, including merchandise, character design, social media content, brochures, and summer camp registration materials.
SERVICES
In-Depth Research
Brand Design
Logo Design
Social Media Content
Merchandise
Environment Design
Poster Design
Website Design
Production
